Objectives: To maximise the number of delegates that attended Havas Media’s stand at the Cannes Lions Advertising Festival. Additionally, to raise awareness of the brand amongst key major blue chip companies.
Campaign: To oversee the creative execution of a bespoke stand. To brand Havas Media’s attendance at the Cannes Lions Festival to attract key major blue chip companies at the event. The development of awareness online to target potential delegates to register for the Festival. The implementation of a PR campaign leading up to, during and post the Festival to maximise awareness of Havas Media’s attendance at Cannes.
Results: Major up-take in key delegates from major blue chip companies registering for Havas Media’s event at Cannes.
AVID TECHNOLOGY EUROPE LIMITED
Objectives: To promote the Avid suite of products to delegates attending the Avid Naked event held in London. Increasing registrations to the event online. To implement a Public Relations campaign to raise awareness of the event and drive traffic online.
Campaign: The management of the implementation of a ‘live’ event, which entailed overseeing all aspects of the logistics, planning and promotion. The implementation of a direct mail campaign targeting potential prospects in the UK. To run a PR campaign to enhance the brand and increase delegate registrations.
Results: Good awareness of the event in key media titles resulting in an increase in delegate registrations. An increase in the number of key delegates registering to attend the event.
Objectives: To increase the sales of Yu Gi Oh and Winx trading card games targeted at predominantly young audiences.
Campaign: To implement a TV and Press Advertising campaign to raise awareness of Yu Gi Oh and Winx amongst the target audience. Working with a PR agency to drive traffic to the retail outlets to help increase sales. To oversee the Yu Gi Oh and Winx brands at participant events held throughout the UK. The promotion of the brands at the Toy Fair.
Results: An notable increase in sales revenue and brand awareness amongst key target segments. An increase in the number of players participating at Yu Gi Oh and Winx events.
Objectives: The marketing and development of animated programmes targeted at major UK and overseas TV channels. To increase the sale of licensed products in the retail outlet. To create a corporate website.
Campaign: To implement a direct mail, print and advertising campaign to increase viewing figures for EVA’s TV programmes. To devise and implement a consumer advertising campaign to increase the sales of licensed products. To create and develop a corporate website targeted at UK and international broadcasters to increase programme sales and attendance at key events around the world.
Results: An increase in sales of licensed consumer products. An increase in sales of syndicated TV programmes, as well as good attendance at key events held globally.